MTV Takes A Second With Justin On Developing William Rast

MTV made an appearance at Justin’s William Rast debut at Bryant Park, and were able to get a short interview with him in the press room:

Here’s more of what he shared with the crew on the new direction of the line, explaining why William Rast represents a “new America,” and how he integrates his day jobs – singing and acting – into this new gig as designer.

“Birth of a new leadership, birth of a new era, birth of a new culture,” he said. “And I think being who we are as a brand … I think it inspired us to take it beyond where we were. So, that’s it — a new America.”

Timberlake explained that he manages to find time to design a clothing line — in addition to his work as an actor, producer and musician — because of the great team behind William Rast.

“Well, [music and fashion are] both collaborative, just in different ways,” he explained. “Johan and Marcella Lindeberg are such an intricate part of this line, [from] the birth of it to where it is now — where we are. … I think it’s interesting.”