William Rast Hits London

Justin and Trace have finally left their footprints in the fashion world of Europe. Coupled with London shop Self Ridges, William Rast held a fashion show today showcasing all of their latest styles from the Fall 09 collection. The brand will now be displayed in custom designed “pop up” shops in both the men and women’s sections of the store. What’s more, London is not the last stop for William Rast. The brand plans to expand to Berlin and Paris. Check out more on the expansion below as well as some photos from the show. I love Trace’s jean and sneaker combo!

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Please credit JT 4 Breakfast if used.

In Berlin, at the BREAD & BUTTER trade show July 1-3, William Rast will present their new Spring-Summer ‘10 collection, as well as a newly expanded denim offering that includes a selection of more accessibly priced styles and washes. On the first night of the show, July 1st , William Rast will hold a VIP party, hosted by the brand co-founders at the Berlin Tempelhof airport.

To complete the celebration of the brand’s expansion in Europe, COLETTE, Paris, will dedicate an entire window to William Rast from June 28th – July 5th , and offer exclusive styles from the “New America” denim and collection pieces launched last February during New York Fashion week.

Check out a preview of the William Rast pop up shop below. It looks pretty cool!

Article Source: Earth Times