William Rast’s Spring 2010 Ready To Wear Collection

The 2010 William Rast Look Book has been released, and Style.com has it in full along with some insights on Justin’s Saks appearance. To see the full book click [HERE].  Check out the article below:

Sitting in the Saks bridal lounge on Fashion’s Night Out, Justin Timberlake and Trace Ayala explained that they were skipping a fashion show this season in favor of focusing on their customers. That made the hundreds of fans, camera phones in hand, waiting just outside the double glass doors on the department store’s fifth floor very, very happy. The duo say they’ll be back on a New York fashion week runway in February, but in fact, these aren’t necessarily the kind of clothes cut out for a catwalk. Not that that’s a bad thing. Timberlake explained that the collection passed the ultimate It-factor litmus test last season: The models loved it. “If they were bullshitting us, they should all go into acting,” he said.
For Spring, the Rast label’s “sexy tomboy with a lot of class” look has a slightly softer edge: a little less studding and a lot more bondage lacing (hey, we said slightly softer), and a little less black and a lot more color. The faded patchwork jeans have been replaced with denim leggings, and there were plenty of the cropped leather jackets that have been popular with the trendsetting catwalk crew these last couple of seasons. In other words, Timberlake and co. are giving their customers exactly what they want. And here’s another bit of good news for their followers: The entry-level price point is about 10 percent lower this season than last.